News Coverage Analysis



	Also known as media content analysis...

	Analysis of news coverage, known as media content analysis, is used by most large organizations to track reputation, public relations effectiveness, and the impact of specific events. As an expert in the field, GNMRC Principal Dr. David Saphian has developed methods by which organizations of any size can realize the many benefits of news coverage analysis. Our analyses include anything of interest to you. For example, GNMRC will: Analyze coverage of your organization, or of events important to your organization; Measure the tone of coverage themes, and populations exposed to coverage; Identify speakers quoted in stories, and the tone and content of their comments; Objectively evaluate whether there is evidence of media bias for (or against) your organization, using unique methods developed by Dr. Saphian. As always, GNMRC analytic reports focus on your specific needs, and include actionable conclusions. Contact us today for a free consultation. Within 48 hours we will send you a proposal and budget!